Sign up for Wirecutter's newsletters to get independent reviews, expert advice, and the very best deals sent straight to your inbox.
The humble bath towel is easy to overlook. A good one will dry you off and be forgotten till tomorrow. A great one is luxurious, a cozy bright spot in an otherwise mundane routine. We’ve researched hundreds of towels and tested dozens, and we’ve recommended the Frontgate Resort Cotton Bath Towel since 2017 because it’s the softest, warmest, and most durable we’ve found. If plush terry isn’t for you, we also have other options.