Chances are picking out the right beach towel is not a top priority as you head out the door—you just grab whichever one is available, even if it’s the same faded striped number you’ve been using since your summer camp days. But it’s time to think of beach towels less as just a barrier between you and the sand and more like an accessory. There are tons of cute and quirky designs on the market right now, from checks to squiggles. Here are our 15 favorites, organized to match the vacation destinations we’re manifesting this season.
Miami: Technicolor Dream
Let the vibrant, Art Deco building–dotted streets of South Beach inspire a bold palette that ranges from ice cream pastels to neons. You’ll instantly feel tanner just laying on a bright Hockney blue towel.
Sedona: Rock On
Just like a hotel pool set alongside a red rock backdrop, these picks are all about earth tones with a pop of aqua. Drape one over your lounger and blend right in with your desert escape.
Malibu: Wave Catcher
The easiest way to achieve that timeless Cali-cool look? A little bit of boho in the shades of an epic sunset. Extra-absorbent, lightweight Turkish towels in a soft palette will have you looking like a local—better brush up on those surfing skills.
The Hamptons: Prep Rally
A blue-and-white combo doesn’t have to mean nautical; these watercolor-patterned and circular floral finds break the mold from the traditional stripe, but a tomato red monogram is still very much welcome.
